There’s one thing to remember in today’s modern marketing world:
Without content, you have no sales funnel.
Modern marketing is about building and maintaining a community. Your leads want to feel connected to your business, and you convey that connection with content. Content Marketing shows your leads how relevant, knowledgeable and ready to work you are. It proves that you are who you say you are and that you’re willing to meet your leads at their level. People want to see not only that you’re actually in business, but that your business is thriving. Content Marketing gives your clients the assurance that you are an active expert in your field. It also gives you leverage over businesses that haven’t put in as much work.