At one point, content was king. It was the utmost, the way to go, the end all to your business marketing. Things have changed a bit but, ultimately, your content is still going to give you credibility in this 2016 pessimistic atmosphere.
That’s the thing. People want to see not only that you’re actually in business, but that your business is thriving. Content Marketing gives your clients the assurance that you are an active expert in your field. It also gives you leverage over businesses that haven’t put in as much work.